FAGE is an international dairy company founded in Greece, which has been loyal to its original packaging since 1970s.
As a designer and a big fan of FAGE’s greek yogurts, I decided to reimagine its visual assets through the lens of a Gen Z consumer who enjoys to stock her fridge with healthy foods in cool packaging.
FAGE REBRAND
The reimagined visuals take their shape from the silhouettes of greek island architecture with its small arched windows and rounded roofs, as well as the traditional greek ceramics used for serving yogurt in tavernas.
The soft curves additionally reflect the creamy and rich texture of FAGE’s yogurts which is a great point of emphasis within the brand’s strategy.
Mediterranean blue – known as a traditionally greek colour – is actively present in the brand’s original identity. The colour is brought to the forefront in this contemporary version, helping balance heritage with modernity.
