As a keen home cook, I have a deep appreciation for spices that bring unique flavours to even the simplest recipes. Having recently developed an interest in astrology, I discovered a fascinating parallel: both spices and zodiac signs are often associated with distinct personality traits.

For example, much like chilli flakes are known for their direct and fiery heat, the Aries personality is described as passionate, impulsive, and confident. Similarly, rosemary—a versatile herb traditionally linked to memory and concentration—aligns with Capricorn, a sign associated with groundedness, patience, and discipline.

Building on these parallels, this packaging series connects each spice to a zodiac sign based on their shared qualities, visualising these relationships through the use of colour psychology, shape, and typography.