Fage is an international dairy company with greek yogurt as its hero product and a delicious staple in my personal diet.
Seeing Fage’s original packaging in my fridge daily and not being fully satisfied with its look as a creative Gen-Z customer, I decided to modernise the brand’s visuals in a playful manner!
SELF-INITIATED PROJECT | RE-BRAND | PACKAGING
THE NEW LOOK
To achieve a functional formula for the re-brand, I combined the Greek architecture, commemorating the brand’s heritage, with modern Scandi aesthetic which introduced a fresh touch to Fage’s aesthetic, appealing to the current and upcoming generations.
