Combining practical and emotional remedies, RORY is a holistic wellness brand that strives to improve sleep quality via mood-regulating aromatherapy products and routine-modifying sleep accessories.

BRANDING | PACKAGING | PHOTOGRAPHY | WEBSITE | SOCIAL MEDIA

PACKAGING

Delivery box with RORY’s personalised self-care routine products.

Each product, with the exception of the body butter, comes in three aroma options: for calmness (blue/brown), for sweet love (rose) and for natural energy (green). The sizes are optimised both for at-home application and travel in accordance with allowed liquid volumes.

RORY’s imagery style is characterised by authentic and emotion-based photography emphasising the brand’s mission of ‘bringing joy into wellness routines’.

A decision to use fruit and sweets as props was inspired by RORY’s tagline ‘sweet dreams’.

PHOTOGRAPHY

Art direction: Daria M (me) Photography: Kate Veiman

Showcasing RORY’s personable and joyful identity, the imagery reflects playful and homey ambience of a sleepover party.

The assets were created to be widely applied within the brand’s media and e-commerce spaces.

Playful graphics and typography were applied over the images to create engaging and informative content for social media.

online

store

RORY’s e-commerce platform was designed to optimise customer experience for personalisation and building loyalty through interactive brand community spaces.

SOCIAL

MEDIA

RORY’s newsletter and social media content were designed to effectively communicate the brand’s dreamy and sweet identity through authentic imagery and playful yet soft graphics.