INSIDE OUT POSTER SERIES
The poster series is dedicated to the characters from an incredible movie ‘Inside Out’ by Pixar Animation Studios.
Each poster features an emotion graphically showcased through its main visual and behavioural traits with a short and funny caption or a quote.
JOY
has a warm and soft personality. Her optimistic mindset reminds of the way children see the world. For these reasons, the poster features Joy’s name in large, rounded and playful letters, resembling of the ones found on the ABC book for kids.
The letter ‘Y’ was stylised to reflect Joy’s hairstyle, while the blue flower petals add playful dynamism and can also be found on the character’s dress.
SADNESS
is often seen crying in the movie, so the poster symbolically represents her through a puddle of tears.
An inflated type mirrors the character’s rounded silhouette and soft personality. The letters are scattered around the puddle shape, reflecting Sadness’s unpredictable shifts in mood. The gradient fill allows to showcase the plethora of blue shades used in the character’s overall monochromatic visual identity.
FEAR
is scared of things that often do not even impose any actual threat, such as his own shadow. Following this narrative, the inspiration for the poster was taken from the shadow theatre.
The main letter ‘F’ resembles of the character’s slouched pose. A spotlight, which is also a common phobia (being in a spotlight), casts a distorted black shadow on the wall.
The letter ‘e’ is being ‘eaten’ by the large monstrous letter ‘f’. The ‘a’ is placed tightly in the gap, conveying the fear of enclosed spaces - claustrophobia, while ‘r’ is positioned ‘falling’, reflecting the fear of heights.
DISGUST
is shown as a glamorous lady with high standards and aesthetic sense of style, which are conveyed through the elegant script typeface. The colour diffusion effect captures the shimmery texture that can be found on her scarf, hair, chics and lips.
The huge ‘spot’ shape not only resembles of the flowers on Disgust’s dress but also reflects her tendency to exaggerate and be overly dramatic.
ANGER
has an explosive and loud personality, so this poster is more chaotic and visually saturated than others. The character is often spotted reading a newspaper with scandalous news, which became an inspiration for the layout.
The large ‘screaming’ letters are filled in with fire-like gradient, resembling of the literal fire that appears on Anger’s head when he has an outburst. The smaller copy features absurd newspaper headlines, which make the character unreasonably frustrated.
ANXIETY
appears as a highly agitated and energetic character. The ‘pucker’ effect allowed to clearly capture these traits within the typography.
While the most obvious reflection of the spiral shape can be found in Anxiety’s hairstyle, the deeper meaning comes from a particular episode in the movie.
There, the main character has an anxiety attack and gets trapped in a mental ‘tornado’ that only keeps accelerating and does not seem to have an end. This narrative is conveyed in the spiral’s loops that progressively grow and uninterruptedly cover the poster from bottom to top.
ENVY
acts like a naughty child in a toy store, always looking for the most shiny objects on a shelf. Hence, her big, ‘searching’ eyes with enchanted sparkles and stars are the focal point of this poster design.
Envy’s name is showcased through flowy and uneven type that illustrates her often slimy demeanour. It was strategically positioned in a small circle that is trying to escape from the darker and larger one, showcasing Envy’s tendency to get into her own head while trying to be or act like others.
EMBARASSMENT
is always clumsy in his actions and gets shy after saying the wrong thing, which makes his face go a darker shade of pink. This is mirrored in the poster’s gradient fill, which is also placed in an arc shape that resembles of the character’s large nose, his key feature.
The letters in a comic-like handwritten font are awkwardly positioned and variously scaled to mirror the messy and often funny consequences of Embarrassment’s behaviour.
ENNUI
or the so-called ‘boredom’ is lazy and always tries to limit any movement. Hence, this character’s poster is the most minimal in comparison to the other.
The simple sans serif letters are sliding down, resembling of Ennui’s slouched posture and leisurely gait.
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